Projects, Reviews

Brand moves, paddle launches, and what they mean for players.

Forward-looking stories with enough context to understand why a launch matters.

Selkirk pickleball storySelkirk

A comeback fueled by innovation and focus.

Inside the R&D lab and the 2026 reset.

Adidas pickleball storyAdidas

A mainstream sports brand enters pickleball.

What Metalbone says about the next category fight.

Holbrook ARMA paddle storyHolbrook

Can ARMA keep power and precision together?

Dual-density core, pop, and touch.

JOOLA Pro IV paddle storyJOOLA

PRO IV and the balanced paddle question.

Power, control, feel, and who it fits.

Keep exploring

The rest of Building Pickleball.